Here we go for yet another round! This is probably going to be a boring round as it appears that I entered all my business books at once.
If you are looking for instructions as to what Down the TBR Hole is seen post #1!
Jinx by Meg Cabot
Goodreads Synopsis: “It’s not easy being Jinx. Jean Honeychurch hates her boring name (not Jean Marie, or Jeanette, just . . . Jean). What’s worse? Her all-too-appropriate nickname, Jinx. Misfortune seems to follow her everywhere she goes—even to New York City, where Jinx has moved to get away from the huge mess she caused in her small hometown. Her aunt and uncle welcome her to their Manhattan town house, but her beautiful cousin Tory isn’t so thrilled. . . . In fact, Tory is hiding a dangerous secret—one that could put them all in danger. Soon Jinx realizes it isn’t just bad luck she’s been running from . . . and that the curse she has lived under since the day she was born may be the only thing that can save her life.”
Judgement: Keep – I am a big Meg Cabot fan and this sounds light-hearted and funny.
Geektastic: Stories from the Nerd Herd by Holly Black , Cecil Castellucci
David Levithan, Kelly Link, Barry Lyga, Tracy Lynn, Wendy Mass, Garth Nix, Scott Westerfeld, Lisa Yee, Sara Zarr, Hope Larson , Bryan Lee O’Malley, M.T. Anderson, Libba Bray, Cassandra Clare, John Green, Cynthia Leitich Smith, Greg Leitich Smith,
Goodreads Synopsis: “Geektastic covers all things geeky, from Klingons and Jedi Knights to fan fiction, theater geeks, and cosplayers. Whether you’re a former, current, or future geek, or if you just want to get in touch with your inner geek, Geektastic will help you get your geek on!”
Judgement: Shortlist – I feel like this doesn’t need any explanation. These are some of my favorite authors and it’s all about being a geek and how awesome it is!
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Goodreads Synopsis: “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.”
Judgement: Keep -This actually still sound pretty interesting and relevant to my current job.
Goodreads Synopsis: “A useful and fun book for any woman who has ever wanted, needed, lost, quit, hated, or loved a job. “Working Girl” (a.k.a. Karen Burns) has held a total of 59 jobs (so far), including housekeeper, cigarette girl, paper “boy”, model, ditch-digger, bank teller, editor, brochure writer, artist, and corporate drone. She made mistakes along the way but extracted one important lesson from each job she has held. Working Girl now shares her hard-earned wisdom for the modern working woman with this series of 59 humorous yet practical vignettes.”
Judgement: Shortlist – I started reading this and then promptly forgot about it. I want to find this again.
10,001 Ways to Live Large on a Small Budget by Wise Bread Staff
Goodreads Synopsis: “Filled with savvy tips on how to live, eat, shop, and have fun on a small budget, 10,001 Ways to Live Large on a Small Budget is a compilation of the juiciest tips from the #1 personal finance blog WiseBread.com, including:
9 Ways to See the World For Free 12 Ways to Live Rent or Mortgage Free 6 Steps to Eliminating Your Debt Painlessly 7 Ways to Score Free Food Bulk Buying 101 10 Killer Ways to Feel Like a Million Bucks 6 Horrible Financial Products to Avoid 7 Beauty Secrets that Cost Almost Nothing 50 Ways to Get the Most Out of Health Care 12 Fabulous Frugal Party Ideas Too many frugal living books focus on the negative, throwing around words such as “sacrifice” and “responsibility” like there was a fire sale at the Boring Store. But the writers at Wise Bread believe the key to financial wellness isn’t a ramen-eating, vacation-skipping, fun-depriving life. Far from it. The best way to ensure that readers will stick to a budget is to help them create a lifestyle that is as much fun as it is practical.”
Judgement: Keep – I am always looking for ways to save money.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah, David Meerman Scott
Goodreads Synopsis: “Stop pushing your message out and start pulling your customers in. Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.”
Judgement: Keep – This is a marketing concept (my day job is in marketing) that I am looking to still learn about.
Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You by Chuck Martin, Richard Guare, Peg Dawson
Goodreads Synopsis: “Ever feel like you’re in the wrong job, maybe even the wrong career? You may be right. But before you make another move, consider this: Your brain is hardwired with a unique combination of 12 different Executive Skills–the cognitive strengths that determine how well you will perform in a particular role. Your strongest and weakest Executive Skills can make the difference between big-time career success and years of disappointment and failure. ”
Judgement: Toss – I have this book because my name is in it. When I was in college I was part of a research team for the author of this book. It’s interesting but I basically learned all about it while in the class.
Goodreads Synopsis: “This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It’s about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign.”
Judgement: Toss – This was a book I got off of the reccomendation of an old boss. Well, I don’t work for them anymore and I’m pretty sure this book is probably outdated.
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff
Goodreads Synopsis: “Li and Bernoff define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research-based book will not only identify the emerging components of this shift but will also help companies build their businesses around it.”
Judgement: Toss – Same as the reason above.
Goodreads Synopsis: “Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can, too. Powell’s wide-ranging research, including coverage on Barack Obama’s successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before.”
Judgement: Toss – My job doesn’t really revolve around social media any more.
Starting TBR: 315
- Shortlist: -2
- Tossed: -4
New TBR Total: 309
Thoughts on my decisions?
Until next time…
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